Nothing can beat a pay per click advertising campaign when it comes to bringing traffic to a website, especially when you are a real-estate company. But, it can also turn out as a sheer waste of time and money if not carried out wisely. Always ensure that your ad content is eye-catchy and you’re set up to get your visitors to provide their contact information.
Always Set a Realistic Budget That You Can Stick To
All major search engines such as Google and Yahoo allow the advertisers to set their own budgets for daily and monthly click charges. So, start with a very realistic budget that you can stick to, for a long time, at least for a year. Don’t set a too high budget that you may have to cancel in a matter of few months only.
Spend a Great Deal of Time in Keyword Research
Pick your keywords and/or key-phrases in haste and you are all set to lose your money. Search engines like Google offer some easy-to-use keyword tool which can be used to find out the most-relevant key words and key-phrases related to your business.
You can enter and check keywords and phrases and find out how many times they were used by your target customers and also the variations that were entered.
Your Ad Content Should be Eye-Popping and Jaw-Dropping
It’s good to hire a copy writer or a creative writer to write some eye-catching ad content. A well-written ad can make all the difference. A nicely written ad is more beneficial for you than a poorly worded ad, ranking on top position.
Getting That Important Contact Info
Pay per click lets you control everything on how your add will appear on the ‘sponsored section’ of the search engines. You also need to devote a lot of time on how you will get your visitors divulge their contact details to you. You can start with offering some useful statistics or special reports if they fill out a form on your page.
Make the Most out of That Valuable Contact Information
Once you have their contact information with you, it’s…