A business with small budget and staff can have difficulty in creating a marketing budget covering both traditional and new media. A new window can be open with social media, which, particularly, can provide great opportunities for small businesses that want to target specific audiences or demographics. Here is how small business can do traditional as well as new media marketing.
A 5-Step Approach to Traditional Media Marketing
Step 1: Put your message into writing. Doing so lets you be consistent with the approach you take to the media and the image you want pitch with. Define all the things that need to be shared and also the things that need to remain confidential. Make sure the staff uses language perfectly and cautiously while talking to the media.
Step 2: Appoint a contact person who will contact media and establish an ongoing relationship with it. The contact person should…