Jerry Perenchio, Entertainment Mogul Who Counseled ‘Think Big,’ Dies at 86

“Jerry set out with a mission to serve a community that had been predominantly overlooked and underserved,” Randy Falco, the president of Univision, said in a statement. Mr. Perenchio, he added, “envisioned a media company that would cater to this specific demographic” and paved the way for Univision “to become the leading media company serving Hispanic America.”

Mr. Perenchio sold Univision to a group of investors for more than $12 billion in 2006. His stake was worth about $1.3 billion.

Andrew Jerrold Perenchio (pronounced peh-REN-chee-oh) was born on March 20, 1930, in Fresno, Calif. His father, Andrew, ran wineries and later managed the Greek Theater at Griffith Park in Los Angeles. His mother, the former Dorothea Harvey, was a homemaker. His grandfather John Batiste Perenchio, an Italian immigrant, founded the Fresno Group Exchange, and Jerry helped him load baskets of grapes into a truck bed as a boy.

“Sixty bushels, we stop now,” he once said to his grandfather, according to The Los Angeles Times.

“No,” his grandfather said. “We give them 63. They’re our friends, the Mondavis.”

At the University of California, Los Angeles, where he graduated with a degree in business, Mr. Perenchio started a company that booked bands and catered parties.

After serving in the Air Force for three years as a jet fighter pilot and flight instructor, he joined MCA, the talent and entertainment giant. He started his own talent agency in 1962, merging it soon after with another in a move that added clients like Elizabeth Taylor and Richard Burton to a roster that already included Glen Campbell, Henry Mancini and Andy Williams.

Mr. Perenchio quickly built his reputation as a deal maker. In 1969, he brokered the $60 million sale of Caesars Palace in Las Vegas; in 1971, he found himself in the middle…

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