Net-a-Porter Founder Joins the Board of Farfetch, a Rival

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Natalie Massenet during New York Fashion Week in September 2016.

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Marcy Swingle for The New York Times

Natalie Massenet, the founder of Net-a-Porter and the woman who convinced high fashion that it had a home online, announced on Tuesday that she is joining the board of one of its archrivals, Farfetch, 18 months after she walked away from the company she created.

The 51-year-old Ms. Massenet, who has dual American and British citizenship and is based in London, said she would become a nonexecutive co-chairwoman, alongside Farfetch’s chief executive and founder, José Neves.

“I am a fashion person, but I am obsessed with technology and what will come next,” Ms. Massenet said in a telephone interview. “And I think Farfetch has nailed it in terms of the best business…

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