Newly Launched [email protected] Features Israeli Skincare Brand, Lavido

Israeli-based all-natural skincare company, Lavido, expanded its retail presence in North America as of May 12, with goop and Nordstrom. The brand’s hero product, Alert Eye Cream, is featured in [email protected], the latest shop in the [email protected] series found at select Nordstrom locations and online. goop, Gwyneth Paltrow’s holistic lifestyle brand and Olivia Kim, Vice President of Creative Project at Nordstrom have joined forces to curate a space featuring select pieces handpicked by the goop team across a variety of categories including, health, wellness, fashion and beauty.

According to goop and Nordstrom, the goal is “to translate goop’s holistic approach to wellness into a tangible experience, with products mostly fitting into one of three categories: what we put on our bodies, what we put in our bodies and how we treat our bodies.” This is the first wellness focused retail concept for both goop and [email protected]

Ido Magal, herbalist and founder of Lavido, is thrilled his Lavido Alert Eye Cream will be included in this retail venture. “It is an incredible honor to be a favorite of such a respected health and wellness authority like goop. We have seen tremendous success from goop online—we are extremely excited to be included in this project.”

Lavido Alert Eye Cream is formulated with plant-based hyaluronic acid, cold pressed avocado oil and organic pomegranate seed oil to brighten, moisturize and relieve puffiness. Clinically proven to improve skin hydration by 50% and skin firmness by 17%, this eye cream diminishes the appearance of fine lines and wrinkles.

[email protected] is in the following Nordstrom store locations and online from May 12 to June 25:

  • Downtown Seattle, Seattle, Wash.
  • Bellevue Square, Bellevue,…

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