LOS ANGELES — Struggling music service Soundcloud is introducing a new, $4.99 version of its music subscription offering, hoping the lower price will entice more folks to sign up.
The mid-tier service, SoundCloud Go, offers 120 million songs, no ads and the ability to listen offline. The original, higher priced service, SoundCloud Go Plus, is $9.99, and has 150 million songs to listen to.
SoundCloud co-founder Alex Ljung says the difference between the music selection on both services is “nuanced.” Some artists, like Chance the Rapper, don’t mind being on both tiers, while signer Adele is only available on the more expensive service.
“The way to think about Plus, is it’s the ultimate music sub package,” says Ljung, “with 150 million tracks, much more than any other service.”
Many of the songs on SoundCloud are submitted by musicians themselves,…