Startup bets on tea market with a $1,499 culinary gadget

Backed with $17 million in venture-capital funding, Teforia hopes to be a trailblazer in the tea world, doing for tea what Keurig and Nespresso did for coffee.

SAN FRANCISCO — Monica Shih has a pasta maker, an air fryer, a deep fryer, an ice-cream machine and a popcorn maker in her kitchen. But her most expensive culinary gadget by far is her Teforia tea infuser, which retails for $1,499. She considers it an “investment.”

“I’m a huge tea drinker,” said the 42-year-old stay-at-home mom from Seattle. “I felt like it was something I would use every day.”

Jordan Peimer, 57, an arts administrator from San Diego, decided a Teforia was worth the cost considering how serious he is about tea.

“I like the idea of being able to get the most out of the actual tea itself,” he said.

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