Forget Donald Trump’s impact on politics.
In a corporate sense, the Republican presidential nominee may be rewriting “The Art of the Apology.”
Trump has gotten plenty of grief for his unwillingness to apologize for what many observers – not all, and certainly not his loyalists – perceived as numerous political gaffes during his year-long quest for the White House. How many times have gurus speculated his campaign couldn’t survive various misstatements/insults/whatever slamming numerous opponents, racial or ethnic groups, servicemen and their families or even members of his own party?
The developer/entertainer won his party’s nomination. So much for punditry.
To me, Trump – who co-authored the 1987 best-seller “The Art of the Deal” about negotiations – is testing common beliefs in the today’s corporate communications world that it is best to…